Karachi: Indus Motor Company (IMC) marked 35 years of Toyota’s presence in Pakistan on 15th May 2026, celebrating a legacy of manufacturing excellence, localization, and sustained contribution to the country’s automotive industry, with over 1.2 million vehicles sold nationwide since the start of operations. Today, IMC’s extensive network of dealers and suppliers supports more than 55,000 jobs across its value chain and has contributed approximately USD 6.3 billion in taxes to the national exchequer over the past three and half decades, accounting for around 1% of total government tax collections annually.
The milestone was commemorated at a ceremony held at Toyota’s manufacturing plant in Port Qasim, Karachi, attended by His Excellency Shuichi Akamatsu, Ambassador of Japan to Pakistan; Mr. Hiroshi Nambu, President, Business Planning & Operation, Toyota Motor Corporation; Mr. Masahiko Maeda, CEO, Toyota Motor Asia; Mr. Shigeru Harada, CEO Mobility Division & Growth Market Region, Toyota Tsusho Corporation; Mr. Hiroshi Yonenaga, CEO Asia Pacific Region & President, Toyota Tsusho Corporation; Mr. Mohamedali Rafiq Habib, Chairman, Indus Motor Company Limited; and Mr. Ali Asghar Jamali, Chief Executive Officer, Indus Motor Company Limited, along with 3,000 IMC employees.
Nearly three and a half decades ago, the first Toyota Corolla was rolled out, which today stands proudly at IMC’s headquarters. From an initial annual manufacturing capacity of 5,000 vehicles to 76,000 vehicles per year today, IMC has grown significantly over the past 35 years. Since its incorporation in 1989, the company has played a pivotal role in laying the foundation of Pakistan’s automotive industry and developing a strong local engineering base, leading the way in localization.
IMC’s contribution is reflected in its integrated value chain, where local part makers supply over Rs 210 million worth of parts every working day to support the production of best-in-class Toyota vehicles for Pakistan. These vehicles are distributed through a nationwide network of 58 authorized dealerships across the country.
IMC acknowledges the Government of Pakistan’s continued support over the past 35 years in enabling the growth of the automotive industry. The company appreciated its role in fostering a conducive policy environment and supporting localization and industrial development.
Addressing the ceremony, H.E. Ambassador Shuichi Akamatsu described Toyota as a symbol of the enduring partnership between Pakistan and Japan, noting that its continued investment reflects strong bilateral ties and shared economic progress.
Congratulating IMC on this milestone, Mr. Hiroshi Nambu said, Toyota’s 35-year journey in Pakistan has been built on customer trust, strong partnership, and an unwavering commitment to quality, reliability, and safety. He expressed his appreciation to all IMC employees for their dedication and pursuit of excellence, which enabled IMC to secure Zero Defect status in TMC’s quality audits for two consecutive years—an achievement that reflects IMC’s world-class manufacturing standards and its aspiration to be truly ‘Best in Town.’ He added that this commitment continues to create lasting value for customers and contributes to Pakistan’s long-term industrial progress.
Mr. Shigeru Harada commended IMC’s strong efforts in localization and technology transfer, noting that they reflect the depth of Toyota Tsusho Corporation’s long-standing partnership in Pakistan. He added that TTC will continue to support wider and deeper localization efforts, which have already helped conserve Pakistan approximately USD 6.5 billion in foreign exchange while strengthening the domestic automotive ecosystem.
Chairman IMC, Mr. Mohamedali Rafiq Habib, termed the 35-year journey a realization of a long-term vision, stating that Toyota’s investment in Pakistan has enabled the transfer of global best practices and the development of local capabilities across its dealer and supplier network.
CEO IMC, Mr. Ali Asghar Jamali, highlighted that the company has invested USD 736 million in the past 35 years, with a further USD 300 million planned over the next five years. He noted that IMC’s ecosystem continues to expand through its strong network of dealers and suppliers, while its social initiatives under “Concern Beyond Cars” benefit over 200,000 people annually. Our people are our biggest strength by far and I am very grateful and thank them for their dedication. We are surely blessed with the best people, dealers, suppliers and a powerful brand, and of course, our loyal customers whom I want to especially thank for patronizing us and our products over the years. Like we say at Toyota, we don’t make customers for life, we make customers for generations.”
He further emphasized the importance of a stable and forward-looking auto policy framework to support long-term industry growth, encourage localization of critical materials, and reduce reliance on imports while enhancing Pakistan’s industrial competitiveness.
As part of the celebrations, distinguished guests marked a landmark achievement by planting Toyota’s one millionth tree under the company’s ‘Green Pakistan’ initiative, positioning IMC as the first automotive company in Pakistan to reach this milestone within just five years. This achievement reflects Toyota’s commitment to a nature-positive future through active ecosystem restoration and environmental resilience.
Indus Motor Company was incorporated in 1989 as a joint venture between the House of Habib, Toyota Tsusho Corporation, and Toyota Motor Corporation, and is the authorized manufacturer and assembler of Toyota vehicles, parts, and accessories in Pakistan.
