The State Bank of Pakistan (SBP) has launched a nationwide “Go Cashless” campaign for Eid ul Azha 2026 aimed at promoting secure and convenient digital transactions in cattle markets across the country.
The initiative forms part of the central bank’s broader strategy to reduce reliance on cash and accelerate digitization of Pakistan’s payment ecosystem during one of the country’s busiest seasonal trading periods.
Cattle markets across Pakistan witness significant commercial activity during Eid ul Azha, with most transactions traditionally conducted through cash payments. The SBP said it has been using the seasonal increase in trading activity over recent years to encourage adoption of digital payment channels and expand financial inclusion.
Building on previous campaigns, the central bank has significantly expanded the initiative this year. Coverage has increased from 54 cattle markets in 2025 to 96 markets nationwide in 2026.
Under the campaign, 22 participating banks will establish dedicated camps and kiosks in assigned cattle markets to facilitate digital transactions for buyers and sellers.
The banks will onboard cattle traders, transporters, and related service providers onto digital payment systems through account opening services and QR code based payment solutions.
To support larger transaction volumes during the Eid season, the SBP has also introduced temporary relaxations in transaction and account balance limits from May 14, 2026 to June 5, 2026.
In addition, mobile banking vans, ATMs, and Cash Deposit Machines will be deployed where feasible to improve public access to financial services in and around cattle markets.
The central bank encouraged the public to use mobile banking applications, branchless banking wallets, Raast enabled services, and QR code payments while carrying out Eid related transactions.
According to the SBP, digital payments offer greater convenience and security, reduce risks associated with carrying large amounts of cash, and support the development of a more transparent and inclusive financial system in Pakistan.
