I’m going to start hiring myself out as a step-and-repeat consultant — for real, though, who knows a good step-and-repeat better than a blogger who has been covering the red carpet for 22 years? I’m very expensive, but I’ll give you this one for free: Do not make your logo so big and so vertical that, in order to get it in frame, your photographers have to back up so far that the celebrities who’ve come out to plug your new facial serum or whatever look teeny tiny.
[Photos: Ilya S. Savenok/Getty Images for Lancôme]
