“Everyone knows Hong Kong’s economy has been in a downturn for the past few years but we rely on brand recognition to shine through,” said Rocky Wong, chairman of Lin Heung Lau.
“Although many people travel north to mainland China every month, which we can’t stop, having 47 million tourists coming to Hong Kong balances that out. We just focus on improving our brand and service,” Wong said.
To maintain the restaurant’s popularity, it had to keep trying new things such as the dim sum rave experience, he added.
Lin Heung Lau has three branches and, after closing its historic site in the city’s Central district, reopened on Monday at a new location nearby. It hopes to stage the themed raves every month, tapping into a global Gen Z trend for parties that blend music with food, culture and wellness, including popular coffee raves and daytime parties.
