LAHORE: Pak Suzuki Motor Company (PSMC) announced the official launch of the Suzuki Fronx, with this launch, Suzuki introduces a new vehicle category, the XUV in Pakistan.
The Fronx is positioned as a modern, stylish, and practical offering, represents a major step in Suzuki’s journey to redefine modern mobility. The launch reflects Suzuki’s commitment to innovation, quality, and evolving customer needs.
Masafumi Harano, Managing Officer & Executive General Manager, Automobile Marketing – Asia, Latin America, and Oceania highlighted Suzuki’s global strength in compact, efficient, and high-quality vehicles. He emphasized the philosophy of “Sho Sho Kei Tan Bi”—Smaller, Lighter, Fewer, Shorter—Neat and Beautiful. He noted that compact and efficient mobility is the smart choice in today’s world.
Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company, spoke about Suzuki’s legacy of enabling mobility in Pakistan. He shared the company’s vision to deliver reliable, affordable, and evolving mobility solutions aligned with changing lifestyles. He highlighted Fronx as a strategic step toward a more aspirational and modern product lineup. He reaffirmed Suzuki’s commitment to customers through its new slogan, “By Your Side.”
Copyright Business Recorder, 2026
