Day 3 of the ABBY Awards honoured excellence across Creative, Brand Experience & Activation, Video Craft, and the newly introduced Creative Independent Agency category. Across these categories, four Grand Prix were awarded.
PepsiCo India was named Client of the Year, securing 31 metals along with a Grand Prix win.
Creative
Enormous dominated the Creative category with a total of 134 metals — 12 Gold, 44 Silver, 57 Bronze, and 20 Merits. The agency also bagged the category’s only Grand Prix and was crowned Creative Agency of the Year.
Brand Experience & Activation
Leo India emerged as the top performer with 15 metals, including 8 Silver, 4 Bronze, and 3 Merits. The category Grand Prix went to 22feet Tribal Worldwide.
Creative Independent Agency
Enormous was also named Creative Independent Agency of the Year, winning 96 metals comprising 5 Gold, 22 Silver, 31 Bronze, and 38 Merits. The only Grand Prix in the category was awarded to Perfetti Van Melle India.
Video Craft
Good Morning Films led the Video Craft category with 14 metals — 8 Silver, 4 Bronze, and 2 Merits — earning the title of Video Craft Specialist of the Year. Mothership Productions secured all three Gold metals in the category.
In total, 29 winners were recognised in the Video Craft category.
