NYC Mayor Zohran Mamdani is launching a “Twitch show” to answer New Yorkers’ questions. He introduced a recurring Twitch series, “Talk With the People,” where he will interact with New Yorkers in real time and answer their queries and concerns.
The show will also stream across YouTube, Instagram, TikTok, X, and other platforms, expanding Mamdani’s social media-driven political strategy into City Hall.
The format nods to FDR’s fireside chats and former Mayor Fiorello La Guardia’s “Talk to the People,” while targeting younger audiences who increasingly consume politics online.
New York City Mayor Zohran Mamdani, whose meteoric rise to City Hall was powered in large part from his social media moxie, launched a recurring Twitch series Thursday called “Talk With the People,” where he will answer questions from New Yorkers in real time on a platform better known for gaming than government.
“With the launch of ‘Talk with the People,’ we’re bringing City Hall directly to the platforms where New Yorkers already spend their time,” Mamdani said in a statement.
During Mamdani’s run for mayor, he leaned heavily on social media videos, online explainers and appearances outside traditional political media to reach younger voters and discuss issues such as affordability, housing and transit in a more conversational style.
“By hosting the country’s first recurring cross-platform stream led by an elected official, where New Yorkers can ask questions live on Twitch, we’re opening up a new conversation between government and the people it serves, especially younger generations who have too often been ignored,” Mamdani said in a statement.
Mamdani promoted the launch of “Talk with the People” on X, sharing an image of himself seated before microphones labeled with popular social media logos next to a photo of President Franklin D. Roosevelt delivering one of his famous radio addresses during the medium’s heyday.
Mamdani wrote, “5.21.26. 4:10PM. Live.”
