Colgate-Palmolive India Ltd increased its advertising and promotional spending in the fourth quarter of FY26 even as the company reported a marginal decline in quarterly profit, as per media report.
Advertising expenditure rose 10.5% year-on-year to Rs 199 crore in Q4 FY26, up from Rs 180.5 crore in the corresponding quarter last year. For the full fiscal year FY26, advertising spend stood at Rs 819 crore.
The company’s total expenses for the quarter increased to Rs 1,121.6 crore from Rs 1,004 crore a year earlier, reflecting higher investments in marketing and operations.
Net profit for the January-March quarter stood at Rs 353.3 crore, compared with Rs 355 crore in the same period last year.
For the full fiscal year FY26, profit declined 7.76% year-on-year to Rs 1,325.3 crore from Rs 1,436.8 crore in FY25. Total income rose 8.8% year-on-year to Rs 1,612.2 crore in Q4 FY26 from Rs 1,481.5 crore a year earlier. Net sales increased to Rs 1,583 crore from Rs 1,452 crore in the same quarter last year.
Prabha Narasimhan, Managing Director and CEO of Colgate-Palmolive India, said the company ended the year with continued acceleration in sales growth, with the domestic business recording 9.2% year-on-year growth in Q4 FY26.
She added that growth remained broad-based across core and premium portfolios, supported by a mix of pricing and volume gains. According to Narasimhan, investments in the premium segment are yielding strong results, with premium products growing at nearly three times the pace of the overall business.
