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A popular Minute Maid citrus drink that vanished from store shelves decades ago still lives on in the memories of kids who grew up drinking it in the 1980s.
Coca-Cola, Minute Maid’s parent company, quietly discontinued Five Alive around 1995.
But nostalgic social-media posts keep wondering why.
OLD-SCHOOL SODA WENT FROM BEING A TOP BRAND TO NEARLY UNFINDABLE
“When did Five Alive fall off?” a person on Reddit wondered about a year ago.
Another post from the same time showing an ad for Five Alive from 1979, the year it launched, drew sentimental reactions.
Coca-Cola discontinued Five Alive many years ago, but the fruit beverage still has many fans. (Bloomberg/Getty Images)
“Honestly, I loved that stuff,” wrote one commenter.
“Why did it go away?” asked another.
“I miss this stuff so much,” someone else wrote.
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“I could go for some Five Alive right now,” wrote a Redditor three years ago.
“Does anyone remember Five Alive?” asked another around the same time.
Both posts drew enthusiastic reactions from like-minded readers.
Some people even have fond memories of the less-expensive frozen concentrate version of the drink.
Many Reagan-era kids remember drinking Five Alive in juice boxes and mixing it from a frozen concentrate. (WHPics/Getty Images)
“Remember how it would slide slowly out of the can?” wrote a Redditor a year ago, drawing the response of, “SSHHHHHHHHHPLOP” from yet another commentator.
Five Alive faded from the U.S. market in the mid ’90s when Coca-Cola introduced Fruitopia in 1994 in a bid to keep up with trends, Tasting Table reported.
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Despite a $30-million marketing campaign, a spot in McDonald’s drink offerings and a shoutout from Stephen Hawking on “The Simpsons,” Fruitopia didn’t last either. Coca-Cola did away with it in 2003.
Coca-Cola announced earlier this year that Minute Maid is discontinuing its frozen juice concentrate products altogether “in response to shifting consumer preferences,” as Fox News Business reported.
Coca-Cola will be doing away with its Minute Maid brand frozen juice concentrates this year. (Justin Sullivan/Getty Images)
Five Alive may have evaporated from American stores, but it isn’t fully extinct.
Coca-Cola advertises both Five Alive and Fruitopia for sale in Canada.
Five Alive is also available in Nigeria, according to Tasting Table.
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On its website, Walmart touts Five Alive as “a nutritious blend of five fruit flavors” that has “the ‘citrus zing’ that makes you Feel Alive!”
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Fox News Digital reached out to Coca-Cola for comment.
