Mobiyoung Group has elevated Shivalika Anand to Chief Executive Officer (CEO) as part of a leadership transition aimed at strengthening its focus on digital out-of-home (DOOH) and AdTech expansion.
Anuj Bhandari, who led the agency’s early growth phase, will move into a Non-Executive Director role. He will continue to focus on strategic partnerships, investor relations and global expansion opportunities.
The transition aims to reflect the agency’s next phase of growth, with emphasis on scale, innovation and technology-led media solutions.
Over the past few years, Mobiyoung has expanded in India’s DOOH and AdTech sector through data-led campaigns and technology platforms.
Anand, who has been involved in business operations and partnerships, will now lead the agency’s expansion and innovation strategy.anuj bhandar
Speaking on the transition, Anuj Bhandari, Founder & CEO, DGTOOHL, said, “Mobiyoung was built with the belief that the future of media would be measurable, intelligent, and deeply integrated with technology. As the company enters a new phase of expansion, this is the right time to bring operational leadership and long-term business scaling into sharper focus. Shivalika has been an integral part of this journey and brings the strategic clarity, energy, and execution mindset needed for what comes next.”
Commenting on her appointment, Shivalika Anand said, “Mobiyoung today stands at an exciting intersection of media, technology, and consumer attention. The opportunity ahead is significantly larger than ever before as brands increasingly look for accountability, agility, and smarter audience engagement in the OOH space. We remain committed to building solutions that combine creativity, data, and measurable impact while continuing to push the boundaries of how modern outdoor advertising is experienced.”
Bhandari, in his expanded role, will also support the company’s long-term growth strategy and innovation roadmap across emerging media and technology ecosystems.
