Wingreens Acquires Safe Harvest, Raises Rs 120 cr Series D Funding


Indian packaged food and beverage company Wingreens has acquired pesticide-free food brand Safe Harvest through a share swap deal while also successfully closing its Rs 120 crore ($12.6 million) Series D funding round.

The latest funding round was led by Ashish Kacholia with participation from Alchemy Fund. Following this investment, Wingreens’ total capital raised has now reached Rs 556 crore.

The company’s previous major fundraising happened in 2021 when it secured Rs 124 crore in an equity round led by Investcorp.

With the acquisition of Safe Harvest, Wingreens aims to strengthen its presence in the fast-growing farm-to-consumer food segment. The company will now operate through three major brands — Wingreens Farms, Raw Pressery, and Safe Harvest.

Safe Harvest is known for its focus on pesticide-free food products and sustainable rural livelihoods. The company works with more than 100,000 farmers across India, many of them women associated with Self Help Groups (SHGs) and Farmer Producer Organizations (FPOs).

Its product range includes cereals, grains, pulses, millets, flours, whole spices, cold-pressed oils, natural sweeteners, and honey. The company also claims that all its products undergo 100% batch-wise pesticide testing and certification to ensure quality and safety for consumers.

According to the company, the fresh capital will be used to expand its product portfolio, strengthen distribution channels, improve supply chain integration, and invest further in innovation and farmer partnerships.

Together, Wingreens Farms, Raw Pressery, and Safe Harvest are expected to create a large integrated food and beverage platform focused on healthy eating, transparency, sustainability, and inclusive growth in India’s evolving FMCG sector.

Wingreens currently owns a wide portfolio of brands and products including dips, spreads, sauces, mayonnaise, baked chips, muesli, granola bars, oats, juices, protein shakes, almond milk, iced teas, and lemonades, making it one of the emerging players in India’s health-focused packaged food market.

Desk

Desk

Verified

2726 Articles
Startup & Business Expert

Discover the latest startup, business, and funding news. Get insights on trends, IPOs, mergers, and acquisitions. Perfect for entrepreneurs, investors.

Get Startup News Before Everyone Else

Join founders, investors and startup enthusiasts reading The India Bizz daily.

Desk

Verified Journalist

2726 Articles

Startup & Business Expert

Media Contributor

Discover the latest startup, business, and funding news. Get insights on trends, IPOs, mergers, and acquisitions. Perfect for entrepreneurs, investors.

Desk

Verified Journalist

Discover the latest startup, business, and funding news. Get insights on trends, IPOs, mergers, and acquisitions. Perfect for entrepreneurs, investors.

Startup Expert
Business Media
2726 Articles



Leave a Reply