Synergy Advertising becomes first in Pakistan to secure back-to-back AFAA Brilliance Awards – The Financial Daily

KARACHI: Synergy Advertising has achieved a landmark milestone for Pakistan’s advertising industry, becoming the first and only agency in the country to win the prestigious AFAA Brilliance Award for a second consecutive year. The recognition, secured in the Food & Beverages category for the local Pakistani pizza brand, Cheezious for their Cheezy Rider to the rescue campaign, cements the agency’s position as a leading creative force at the regional level.
Presented by the Asian Federation of Advertising Associations, the Brilliance Awards are judged by an international panel and honour campaigns that demonstrate both creative excellence and measurable business impact. Widely regarded as one of Asia’s most competitive industry accolades, the awards recognise work that delivers not just ideas, but results.
Synergy Group’s consecutive win reflects a sustained ability to deliver high-impact campaigns that combine compelling storytelling with data-driven effectiveness. The achievement highlights the agency’s growing regional competitiveness and its role in positioning Pakistan’s creative output on the global stage.
Commenting on the milestone, Chairman and CEO of Synergy Group, Ahmed Hussain Kapadia, said, “This achievement is deeply personal for us. When Synergy Group was founded nearly three decades ago, we had a clear vision of where we wanted to go. Today, standing as the only agency in Pakistan to win the AFAA Brilliance Award for two consecutive years is both a moment of pride and a reminder of that journey. This recognition belongs to our people, whose passion and commitment continue to push boundaries, and it reflects the growing strength of Pakistan’s creative industry on the regional stage.”
While Pakistan has maintained a presence at the AFAA platform over the years, back-to-back wins of this nature remain exceptionally rare. Synergy Group’s continued recognition underscores its consistency in execution and reinforces its standing among Asia’s leading advertising players. It also signals increasing global visibility for Pakistani creative work, particularly in markets where effectiveness and long-term impact remain key benchmarks of excellence.