Strique has launched an autonomous performance marketing execution platform for direct-to-consumer (D2C) brands, aiming to close the gap between marketing insights and execution in digital growth campaigns.
The announcement was made at Meta Day 2026, where the company said the platform is designed to go beyond dashboards and reporting tools by directly executing marketing actions across the full growth workflow.
The system allows marketers to provide a plain-language growth brief, after which it connects with platforms such as Meta, Google, TikTok, Shopify and CRM systems to analyse performance data, identify inefficiencies, adjust budgets, generate creative directions and prepare campaign actions.
The platform is built on what the company describes as a self-learning feedback loop that continuously evaluates performance across ads, creatives, audiences, customer journeys and sales outcomes.
The system learns from both successful and underperforming campaigns, using that data to refine future execution and improve revenue and return on ad spend (ROAS).
The company cited early client outcomes, including a 21% improvement in ROAS for INC5 in six weeks, 36% revenue growth for CottonWorld, and 32% revenue growth for Crimzon. One brand reportedly launched 127 Meta creatives in 40 days while maintaining ROAS stability.
Commenting on the development, Vatsal Rajgor, Co-Founder and CEO, Strique, said, “The next wave of AI will not stop at generating content, it will manage and optimize growth itself. We believe modern marketing teams can no longer operate through fragmented tools, manual workflows and delayed execution cycles. Strique is built for that shift, a self learning platform that continuously improves revenue, ROAS and performance execution by learning from every campaign, customer interaction and outcome across the entire growth stack.”
The company’s long-term goal is to enable D2C brands to operate with autonomous systems that manage marketing workflows from planning to execution and continuous optimisation.
The platform is designed to translate growth plans directly into marketing execution, as AI tools move from content generation toward full-cycle campaign management and performance optimisation.
