The new Cooler Coat is perfect for record-breaking temps and has hidden ice-pack pockets, ice-pop holders, grill-ready sausage pockets, an emergency umbrella holster and even a rosé chiller pouch
Tadhg and Derry Fleming in the Cooler Coat(Image: ALDI)
Now that the heatwave is in full swing across the country, it can be very tricky to stay cool and avoid sunburn in temperatures of over 25 degrees.
But fear not, because Aldi is back with another handy summer invention that will keep you nice and chill over the next few months.
The popular store is making summer fashion cooler than ever with the launch of the limited-edition Cooler Coat. Cut from a different cloth, this summer staple is made of real cooler bag material and designed to shelter you and your BBQ essentials from the heat.
The Cooler Coat comes packed with summer-ready features, including hidden ice-pack pockets, ice-pop holders, grill-ready sausage pockets and even a rosé chiller pouch. Oh, and don’t forget the emergency umbrella holster ready for that famous Irish summer rain. Practical AND iconic.
To mark the launch, Tadhg and Derry Fleming hit the streets of Dublin wearing the Cooler Coat, turning heads, drawing crowds, and sparking confusion as shoppers tried to figure out Aldi’s latest unexpected product and how they could get their hands on one.
Tadhg Fleming, Brand Ambassador for Aldi, said: “ALDI’s Cooler Coat might be the greatest invention of the summer. I put it on and suddenly I’m equipped for every possible Irish weather situation at once. Derry’s already off testing his in the frozen aisle like it’s a survival mission, which honestly says it all. I’d wear it everywhere this summer, BBQs, festivals, even just standing in the Specialbuys aisle feeling smug. It’s ridiculous in the best way, and I’m fully committed to it.”
Aldi has been releasing plenty of new summer favourites so far this year, including the much-loved garden spa pool, which heats the water to 40°C and features 100 high-powered bubble jets, designed for massage-style comfort.
Their affordable and stylish outdoor living range also includes a lovely egg chair for € 169.99, a 3 Piece Balcony Set which costs €124.99, and the Rattan Corner Effect Corner Sofa that will set you back €249.99.
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