By signing up for the new plan in other countries, you agree to watch about 5 minutes of non-skippable ads per hour you stream, and in return, your monthly subscription fee is lower
The Netflix logo appears on a smartphone screen next to a login screen with email and password in Reno, United States, on December 15, 2024. (Photo by Jaque Silva/NurPhoto via Getty Images)
Netflix is getting ready to roll out ad breaks to viewers in Ireland as part of a new 2027 subscription plan.
The streaming giant already offers the new subscription to different countries around the world, including the UK, Australia and the US. By signing up for the plan, you agree to watch about 5 minutes of non-skippable ads per hour you stream, and in return, your monthly subscription fee is lower.
Currently, Irish users pay between €11 and €24 per month to use Netflix, with prices rising depending on how many people can use the same account and the streaming quality you want.
In the UK, for example, where the ad tier is already available, it costs just £5.99 a month, which converts to around €6.99, offering a cheaper alternative to the other plans.
The company said it is expanding this new plan to 14 other countries, as well as Ireland, including Austria, Belgium, Colombia, Denmark, Indonesia, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland and Thailand.
Nicolle Pangis, Vice President of Advertising at Netflix, said: “Netflix is the only place that can leverage the best tech with the best shows and movies in the world. That’s why we built the Netflix Ads Suite — it’s the easiest and fastest way to deliver better capabilities, better measurement and more creative formats.”
In other streaming news, HBO Max launched in Ireland at the end of March. While many people use this new streamer as part of a bundle with Sky and Prime Video, separate subscription tiers are also available – and are cheaper than Netflix.
HBO Max offers four subscription plans in Ireland: two with ads and two without. The cheapest package is the Basic with Ads option, which costs €5.99 per month. Next is the Standard with Ads option, which costs €1 more at €6.99.
With the Basic option, you can stream on two devices in Full HD (except for movies with an exclusive “first stream” on HBO Max after the cinema release). Standard lets you stream on two devices in Full HD (including movies with an exclusive “first stream” on HBO Max after their cinema run), and gives you 30 offline downloads.
There is a bit of a price jump for the ad-free subscriptions: Standard costs €10.99 per month, and Premium costs €15.99.
The Standard package comes with everything the cheaper option offers, but it doesn’t include annoying ads. Premium lets you stream in 4K Ultra HD on 4 devices with Dolby Atmos (where available), gives you 100 offline downloads, and has no ads.
It comes in cheaper than Netflix, which costs from €10.99 to €23.99 per month, but isn’t cheaper than Prime Video, which costs just €6.99 per month.
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